Loyalty Program Valuation
Case Study
A global retail brand launched their loyalty program and Cascade Data Labs was tasked with the design of an end-to-end framework to assess growth and performance during the critical first months of the program’s rollout. Cascade adapted robust methods from adjacent industries to illustrate to top-level executives a bias-free lift valuation from the program. As an extension, Cascade delivered a packaged tool to streamline future analysis.
Project highlights and services:
Strategy development and self-managed execution allowing stakeholders to focus on results rather than implementation
New business logic designed for compatibility with existing reporting and suitable for ongoing program assessment
Statistical model development adapting innovative methodologies to the client’s data ecosystem
Bias-free evaluation enabling accurate assessment of incremental lift
Data visualization and reporting of top-level actionable KPIs to executives
Self-service tool enabling future client reporting without duplicating work
