Personalized Marketing Transformation

Case Study

As a trusted data science partner of a world-class loyalty program, Cascade Data Labs is helping to shepherd the build-out of its personalized marketing and experimentation platform capable of delivering tailored communications, offers, and gamified incentives through email, mobile push, and mobile app streams – all powered by novel AI and machine learning algorithms.

Ongoing services provided in leading this effort include:

web-analytics

Analysis and visualization services to identify and prioritize program opportunities and strategy

prototype

Technical project management outlining data dependencies and specifications across IT and 3rd party vendors

engineering

Data pipeline management and anomaly detection

file

Measurement strategy including KPI development and design of experiments

desk

Architectural design of end-to-end personalized platform components

chip

Data science algorithm development and operationalization

End-to-end solutions that answer your most critical business questions.

Ready to put your data to work?