Personalized Marketing Transformation
Case Study
As a trusted data science partner of a world-class loyalty program, Cascade Data Labs is helping to shepherd the build-out of its personalized marketing and experimentation platform capable of delivering tailored communications, offers, and gamified incentives through email, mobile push, and mobile app streams – all powered by novel AI and machine learning algorithms.
Ongoing services provided in leading this effort include:
Analysis and visualization services to identify and prioritize program opportunities and strategy
Technical project management outlining data dependencies and specifications across IT and 3rd party vendors
Data pipeline management and anomaly detection
Measurement strategy including KPI development and design of experiments
Architectural design of end-to-end personalized platform components
Data science algorithm development and operationalization