Personalized Marketing Transformation

Case Study

As a trusted data science partner of a world-class loyalty program, Cascade Data Labs is helping to shepherd the build-out of its personalized marketing and experimentation platform capable of delivering tailored communications, offers, and gamified incentives through email, mobile push, and mobile app streams – all powered by novel AI and machine learning algorithms.

Ongoing services provided in leading this effort include:


Analysis and visualization services to identify and prioritize program opportunities and strategy


Technical project management outlining data dependencies and specifications across IT and 3rd party vendors


Data pipeline management and anomaly detection


Measurement strategy including KPI development and design of experiments


Architectural design of end-to-end personalized platform components


Data science algorithm development and operationalization

End-to-end solutions that answer your most critical business questions.

Ready to put your data to work?