Personalized Marketing Transformation

Case Study

As a trusted data science partner of a world-class loyalty program, Cascade Data Labs is helping to shepherd the build-out of its personalized marketing and experimentation platform capable of delivering tailored communications, offers, and gamified incentives through email, mobile push, and mobile app streams – all powered by novel AI and machine learning algorithms.

Ongoing services provided in leading this effort include:

web-analytics

Analysis and visualization services to identify and prioritize program opportunities and strategy

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Technical project management outlining data dependencies and specifications across IT and 3rd party vendors

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Data pipeline management and anomaly detection

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Measurement strategy including KPI development and design of experiments

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Architectural design of end-to-end personalized platform components

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Data science algorithm development and operationalization

End-to-end solutions that answer your most critical business questions.

How We Work
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Anomaly Detection System for eCommerce

Leveraged machine learning to generate predictions on eCommerce metrics and quickly alert stakeholders to anomalous site degradation.

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Loyalty Program Valuation

Created a model and measurement framework to assess a loyalty program’s incremental lift and provide a program valuation free of bias.

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Data Pipeline Governance Software

Developed custom software to scale data transformation pipelines with features designed to support data governance and privacy compliance.

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Supply Chain Optimization

Built a forecast optimization tool that compares sell through predictions against available supply to leverage the value of a shared stock ecosystem.

Ready to put your data to work?

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